# Applied Economics > Applied Economics is an Atlanta-based financial advisory firm (founded 1998) providing business valuation, investment banking, and ESOP advisory services for middle market companies. ## Services - [Valuation & Consulting](https://www.appliedecon.com/services/valuation-consulting/): independent, defensible valuation opinions for IRS/SEC scrutiny (business valuation, financial reporting, healthcare advisory, dispute & litigation support, transfer pricing, franchising). - [Investment Banking](https://www.appliedecon.com/services/investment-banking/): sell-side and buy-side M&A, recapitalizations, capital raising, fairness and solvency opinions. - [ESOP Advisory](https://www.appliedecon.com/services/esop-advisory/): sell-side and trust-side ESOP advisory, recapitalizations, feasibility studies, board & corporate advisory, plus ESOP resources. ## Key pages - [About](https://www.appliedecon.com/about/): firm overview, 3,000+ valuations since 1998, senior team. - [Valuation Clients](https://www.appliedecon.com/valuation-clients/): 700+ clients across 50+ industries. - [Transactions](https://www.appliedecon.com/transactions/): representative M&A engagements. - [Case Studies](https://www.appliedecon.com/case-studies/): in-depth sell-side engagements. - [Contact](https://www.appliedecon.com/contact/): Atlanta office, 404.214.3600.